Alexa Rankings Revamped. Are they any better?

Little by little the importance of Alexa Rankings have been dwindling. Based on statistics that Amazon received from its Alexa Toolbar, it generated the Alexa Rankings. From a tech standpoint, this statistics have been understood to be inaccurate. Alexa has recently listened to the call of users to take into considerations external sources for data outside of just its toolbar. Is it too little too late? Many tech bloggers believe it is.

I had a chance to look at Compete and quantcast, which offer public traffic statistics as well. The realm of internet traffic statistics is changing. Pretty much ten years since the release of the alexa rankings, their tools are still less than spectacular and the data offered is hard for the average person to comprehend. These new tools focus on usability and innovation and that is just what they are delivering.

It will be interesting, Amazon has a long road a head of itself if they are going to reclaim their high seat.

Chris