With Google's recent approval by the EU to acquire DoubleClick, there are combining their efforts to provide publishers with more advanced and intuitive tools to manage the sale of ad space. Google announced the beta of Google Ad Manager. Google Ad Manager will be a tool to manage small sales teams that focus on selling ad space on websites. This is really being created as a new feature from within Google Adsense and will be accessible from within the setup tab of your Google AdSense account. I am interested to see what power this feature will offer and will post more as I get to see the tool myself. The full announcement can be found at Google's Official Blog.
Chris
Thursday, March 13, 2008
New Google Product: Google Ad Manager
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